As technologies become more affordable, more and more businesses recognise that they can save costs, achieve better results and improve customer experiences through automation—e.g. by streamlining processes, providing self-service options for common customer enquiries or using data to predict what customers want to do.
Previously on this blog, I looked at examples of how advanced technologies are already impacting in a variety of areas. The robots aren’t just coming—in many instances, they’re already here, releasing employees from repetitive, mundane tasks to focus on more rewarding work that adds real value to the business.
However, with many demands on business resources, it is vital to make a sound business case when investing in new technologies and to have a clear goals for what these technologies can do for your business. Choose providers carefully, focusing on scalable solutions and prioritise protecting your customers’ data. Risks multiply when data is stored, shared or processed by other parties.
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